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Friday, March 6, 2009 at noon Eastern Time. Cruise to Success: Marketing for Libraries
Loreen Phillips, the Head of Information Literacy Services at McDermott Library at the University of Texas-Dallas, has written a recently published book about marketing for libraries, Cruise to Success: How to Steer Your Way Through the Murky Waters of Marketing Your Library, published in Dec. 2008 by Chandos Publishing. Phillips provides clear, step-by-step instructions and guidelines for developing a successful library marketing program. We will speak with her about how libraries of all types, but especially academic libraries, can improve their marketing strategies, activities, and results.
Host: TAP Information Services
Location: OPAL Auditorium http://www.conference321.com/masteradmin/room.asp?id=rs1641902f62b4